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Reading an enterprise competitive, the majority of its core assets are not physical assets, but should be the intangible assets.
A careful observation of the business world, we will find that some enterprise assets scale is not large, but the profit ability is very strong.
This effectively illustrate: tangible assets does not constitute the enterprise core advantage, intangible assets is the most effective tools for they control the market.
Microsoft and IBM patent profits, apple and Nike by focusing on design and brand operation, all outsourcing production, a small amount of assets move huge industrial chain, with small cardiac big, makes an outstanding profitability.
In my opinion, the brand of profitable way has six kinds: one is to use the production and sales activities for premium brand.
BMW car company was founded in 1916, initially known as the wings of a streamlined aircraft manufacturing, in car production, and production of aircraft engines, off-road vehicles, motorcycles and automobile engines.
BMW group which owns three brands, BMW, mini and Rolls Royce (
, which occupies the top of each segment of the market, from a small car to the top luxury cars.
Marketing its products in 120 countries and regions, covering the tens of millions of people's customer base, BMW's blue and white circular logo, has become the world's leading high-end brands.
2010, BMW successfully sold more than 1. 46 million vehicles, year-on-year growth of 13.
6%, sales in China more than 160000, 8000, up 84% from a year earlier.
High-grade means 'high-value', BMW products in design aesthetics, dynamic and dynamic performance, technical content and overall quality have good performance, the group's bicycle hope at higher margins and huge sales, has been a steady rise in profits.
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